Own Your Truth With a Scent That Never Masks Who You Are

Fully express your truest self with the pure clean scent of Eve Truth from Avon

MANILA, PHILIPPINES — When women are true to who they are, endless possibilities are unlocked. When women are free to live out their truths, it makes the whole world a better place to be in.

Led by Heart Evangelista, and inspired by women unafraid to keep it real, the country’s no.1 fine fragrance brand launches Eve Truth - a pure clean scent that complements, never masks who you are. With each spray and each whiff, you tell the world “This is exactly who I am. This is my true self.”

Eve Truth was unveiled on February 9, 2023 at Seltsam in Makati City. Headlined by Heart Evangelista, the actress, artist, and advocate shared how much she resonated with Eve Truth’s message of empowerment and authenticity. “It’s really important to stay true to yourself no matter what. Throughout my life and career, I’ve been told to follow rules. But life’s too short to limit yourself. So I didn’t, and it opened doors for me. There’s a power that comes with following your heart, and I’m happy that Eve Truth reminds women of just how powerful that can be.”

To help spread the value that comes with sharing your most real self with the world, Avon has also put together The True Crew. These women embody authenticity across different facets of life from challenging social norms to celebrating body positivity. The True Crew is composed of content creators Nana Silayro and Toni Morales, beauty editor Belle Rodolfo, and actress and host Aryn Cristobal who shared their personal stories during the launch event of how they have each embraced their truths.

Beyond celebrating authenticity, Eve Truth was crafted to provide accessible luxury at irresistible value. In a blind test, 70% of women said they liked Eve Truth as much as a luxury perfume. This all speaks to the talent behind Eve Truth. Crafted by master perfumer Laurent Le Guernec, Eve Truth is embodied by an intense blend of floral fruity notes.

To help spread the value that comes with sharing your most real self with the world, Avon has also put together The True Crew. These women embody authenticity across different facets of life from challenging social norms to celebrating body positivity. The True Crew is composed of content creators Nana Silayro and Toni Morales, beauty editor Belle Rodolfo, and actress and host Aryn Cristobal who shared their personal stories during the launch event of how they have each embraced their truths.

Beyond celebrating authenticity, Eve Truth was crafted to provide accessible luxury at irresistible value. In a blind test, 70% of women said they liked Eve Truth as much as a luxury perfume. This all speaks to the talent behind Eve Truth. Crafted by master perfumer Laurent Le Guernec, Eve Truth is embodied by an intense blend of floral fruity notes.

A higher concentration of fragrance oils allows it to last up to eight hours

Refreshing pink freesias and a warm cedarwood heart come together to create an exclusive Natural Aura Accord that complements, never masks your scent.

Anna Garces, Marketing Director for Avon Philippines said, “Eve Truth is a testament to Avon’s commitment to providing women with accessible premium beauty products that empower them to share their best selves with the world. When women embrace authenticity, the possibilities are limitless and the power that comes with it creates a better world for women and for all.”

Shop Eve Truth and more of your favorite Avon produts online at www.avonshop.ph, Lazada, Shopee, TikTok, or through your local Avon representative.

About Avon

Avon has been doing beauty differently for 135 years. Avon is a company that connects people, using the power of beauty to transform lives for the better. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks, building their own beauty businesses on a full- or part-time basis.  Avon stands for gender equality, and we believe in listening to women’s needs, speaking out about issues that matter, and creating positive change. Through Avon and the Avon Foundation, we’ve donated over $1.1billion, with a focus on tackling gender violence and breast cancer. Avon is part of the Natura &Co Group.  Learn more at www.avonworldwide.com.