Return of the Matte: Why Matte Lipsticks are Here to Stay

If you’re into fashion, you’ve probably seen how the obsession with Y2K nostalgia has taken over in recent times. Baby tees, baggy jeans and more style signifiers from the early 2000s are all the rage on Instagram Reels and TikTok FYPs.

The love for throwback style has carried over into the beauty world as well. When it comes to lips, shiny glosses, oils, and copious amounts of lip liner fit right in with the super straight hair, glitter, and frosted lids that dominated that bygone decade.

However, trends always find a way to come back. Matte lipsticks, a big hit in the mid-2010s, were glossed over as noughties style and beauty came to the fore. Now, they’re coming back in a big way and they’re a lot more comfortable and lip-friendly than ever before.

Say hello to the new matte

There are many reasons why a woman should have a trusty shade of matte lipstick in her makeup drawer. Matte lipsticks offer a strong color payoff.  They stay on the lips, ooze style and sophistication. Even without a full face of makeup, a good matte lippie can be all a woman needs to serve a strong look.

Now, times are changing. Matte lipsticks are once again inching their way back into the beauty conversation thanks to some huge developments. This time around, it looks like they’re here to stay on the lips of women the world over.

If women in the past had to choose between giving their lips an intense matte look or the hydration they crave, that’s not the case anymore. New formulations now offer the benefits of long-wearing comfort and constant hydration. For women in search of a matte lippie that helps do away with dry, cakey, and cracked lips, look no further than the new Avon Hydramatic Matte Lipstick.

The best of both worlds

The new Avon Hydramatic Lipstick features a central patented hydrating core powered by an exclusive blend of hydrating and skin-protecting ingredients. A world’s first, Avon’s team of scientists and experts formulated the core with hyaluronic acid that helps draw moisture to the lips, and glycerin to help make them super soft and plump.

The core of each Avon Hydramatic Lipstick is surrounded by a high-pigment matte color. The result gives an amazing color payoff that stays completely matte and gives lips all-day hydration.


Bold on the outside, caring to the core

Available in six high-impact shades to suit any skin tone — Hydra Garnet, Hydra Plum, Hydra Pink, Hydra Rosy, Hydra Ruby, and Hydra Siren Red — every Filipina can step out and make a statement with a lipstick that doesn’t compromise comfort for cool.

The new Avon Hydramatic Lipstick and more of your favorite Avon products are available here at through your local Avon representative, or visit Lazada, and Shopee. Shop Now!