This Cookie Policy describes the different types of cookies or similar technologies that may be used in connection with the Avon website from which you are accessing this Cookie Policy (the "Site"), and how you can manage them. We may change this Cookie Policy at any time, and will notify you if we make material changes. Please take a look at the "LAST UPDATED" legend at the top of this page to see when this Cookie Policy was last revised. Any changes to this Cookie Policy will become effective when we make the revised Cookie Policy available on or through the Site.

What is a Cookie?

Cookies are small text files that are downloaded to your computer or mobile device when you visit a website. Other types of similar technologies either work in the same way, or by retrieving information which is already stored on your computer or mobile device when you visit that site (such as clear gifs, pixels and digital fingerprints. Together we refer to these technologies as “cookies”). They may be set by the website owner or a third party. They are widely used in order to make websites work, or work in a better, more efficient way. They can do this because websites can read and write these files, enabling them to recognise you and remember important information that will make your use and navigation of a website more convenient. Some cookies, known as 'session cookies', expire at the end of your browser session. Other cookies, known as 'persistent cookies', are stored on your computer or mobile device between browser sessions.

What Cookies Do We Use?

Below we list the different types of cookies that may be used on the Site, together with generic examples (and further below you will find information on the cookies actually used on the Site). Cookies can be categorised into 4 main types.

Strictly Necessary Cookies.

These cookies are essential for the Site to work and enable you to move around it and to use its services and features. Without these cookies, the Site will not perform as smoothly for you as we would like it to and we may not be able to provide the Site or certain services or features that you have specifically requested. The table below sets out some examples:

Type of Cookie


Shopping Basket

Such cookies ensure that the items you place into the basket are still there when you wish to check out.

User ID

User ID cookies are used to ensure that you only see your own information and keep you logged into the Site so you don't have to repeatedly log in on every page.


Security cookies are used for security controls and checks.


Performance Cookies

Type of Cookie


How to manage these cookies

Google Analytics

Google Analytics cookies collect aggregate statistical data to improve Site presentation and navigation.

Adobe Analytics

Adobe Analytics cookies collect aggregate statistical data to improve Site presentation and navigation.


Functionality Cookies

These cookies allow the Site to remember choices you make when using the Site. Such cookies enable us to provide enhanced, more personal features, for example, they can remember your marketing preferences, such as opting in or out of marketing emails. These cookies can also be used to remember changes you have made to text size, fonts and other parts of the Site that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. The table below sets out some examples:

Type of Cookie



Language cookies are used to store the language you have selected, and to show the correct options.


Your approximate address (city, state, country, postal code) as determined by the IP address is retained in order to automatically select the proper country and show retailers and demonstration days within the area.

Reference site

The reference site (the site you visited prior to visiting our Site) may be recorded to better understand your preferences

Last visit and activity

Date of last visit and activity and other information is recorded to be able to provide you with an update on "what's changed on the site since your last visit," and to better understand your preferences.

Recently watched video

Date and title of recently watched video is recorded to be able to better understand your preferences.

Flash Cookies

Flash cookies are used to enable audio and video content to be played.

Page history

Page history cookies are used to track the sequence of pages you have visited. If you get an error message while visiting the Site, the cookie information gets saved to a log file for error reporting and resolution.


Targeting or Advertising Cookies

We may use third party advertising companies to serve ads when you visit our Site. These companies may place or recognise a unique cookie on your computer or mobile device. These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and are linked to other pieces of information relevant to your interests to help ensure that advertisements and website content are more relevant to you. This information is shared with other organisations such as advertisers. The table below sets out some examples:

Type of Cookie


[insert type]

[insert description]

[insert type]

[insert description]


Note that to the extent information collected through cookies constitutes personal information, we process that personal information in accordance with our Privacy Statement.


What Cookies does Avon use?

Third party Cookies commonly used on this Site are listed in the table below. We strive to keep this list up to date and will update it.









Third party

Social Media + Advertising




Third party

Analytical or Performance




Third party

Analytical or Performance



How Do I Manage Cookies?

You may refuse or accept cookies from the Site at any time by using the cookie settings on your browser. Information about the procedure to follow in order to enable or disable cookies from your browser can be found on your Internet browser provider's website via your help screen. You may wish to refer to the following site, which is not affiliated with Avon, for information on commonly used browsers. Please be aware that if cookies are disabled, not all features of the Site may operate as intended.

When you withhold your consent, this does not automatically delete any cookies that are already on your device pursuant to your previous consent. You will need to delete these cookies manually by following the instructions on your web browser.


Contact Us

If you have any questions, comments or requests regarding this Cookie Policy please email


Last updated: January 13, 2020