Avon launches world’s FIRST matte lipstick with a Patented Hydrating Core

Avon hydra pia

Introducing NEW Avon Hydramatic Lipstick: bold matte on the outside, caring to the core

Love a matte lip look but hate the feeling of dry lips? You don’t have to compromise anymore…

Avon is launching the world’s first perfectly matte lipstick with a patented hydrating core that actively hydrates the lips.

Hydramatic Matte is not only a perfect matte, it is also a hydrating matte.  Can you find a similar lipstick? Unlikely you can.

Avon asked thousands of women around the world what they want in an ideal lipstick  and they said they love a matte finish but it often feels dry on the lips. Hydrating matte sounds impossible!

How did Avon make the impossible possible? We combined the transformative skincare ingredients - hyaluronic acid and glycerin - in the central core, and surrounded it with high pigment matte colour, the result is amazing colour pay-off which stays completely matte, while also giving lips the moisture they crave. 

Do you want perfectly matte lips with Hydrated Feeling, Smoother-looking, plumper-looking lips instantly and over time* ? Hydramatic Matte Lipstick is the answer.

Do you think high quality and breakthrough technology always come with a price tag? Never at Avon – Hydramatic Matte is accessible for all at  P379 (regular price).

Emily Howarth, Global Head of Make Up at Avon comments, “there is nothing else like this on the market, even among premium beauty brands. We’re proud to be the first to bring this groundbreaking technology to women all over the world at a price point which is accessible for all.”

Avon Hydra

With 6 high impact shades to suit every skin tone, NEW Avon Hydramatic Matte Lipstick gives you perfect matte colour AND all day hydration. All for just P379.

Welcome to the new era of matte lipstick: bold on the outside and caring to the core.